Cómo tener relaciones gratificantes, ganarse la confianza de los demás e influir en la gente

What are the characteristics of a charismatic person? Can we develop the qualities that captivate others? We tend to think that personal magnetism is an innate gift. However, by applying certain techniques, we can all acquire the kind of warm, outgoing personality that attracts people like a magnet. This is the principle that articulates the work of Dale Carnegie, a precursor of coaching and one of the most accredited names in personal growth, whose teachings we present updated for 21st century readers. Based on real-life examples and proven practical psychology advice, this manual offers the keys to shine in the personal and professional fields: how to develop a magnetic personality, cultivate friendships or generate trust through sympathy, authenticity and honesty; how to deal with difficult people, influence others in a cooperative environment or develop emotional intelligence. The secrets of charisma and influence told by the magician of social relations.