De los zeta a los silver

The future cannot be built without taking into account the youngest, but in this equation are also the silver, seniors over 55, who want to stop being invisible to the economy and the labor market. Both have become the hidden engine of a society that needs to reinvent itself after the pandemic has put all our certainties in jeopardy. Where are the opportunities and strategies for this intergenerational union? What defines these age cohorts? What are your concerns, priorities, needs and strengths? This book is an essential handbook for discovering and harnessing the potential of two generations that bring together the experience, knowledge, business vision, attitude and skills needed to champion a change you cannot expect.