En busca del boom

In a world full of talent, competition is fierce. We all seek excellence, quality, the best service, the most competitive prices, the widest market share. However, not all of us can succeed, and only those companies that succeed in standing out from their competitors will be able to succeed. Provocative and visionary, Tom Peters offers 210 observations and tips to get our businesses on the path to success. With a radical and revolutionary approach, and at the same time electrifying and convincing, this book reveals the current business world and invites us to action in a simple and accessible way. We need creativity, dedication, enthusiasm, distinction. In today's world, enough is insufficient and good is mediocre. It is time to start building those that differentiate us, what makes us stand out. Tomorrow may be too late.