Four

The four (Amazon, Apple, Facebook and Google), whose valuations are already approaching the chilling figure of a trillion dollars, are the four giants of the world economy. How have these companies managed to infiltrate our lives so deeply that it is impossible to avoid them (or even boycott them)? Why do the stock markets forgive you sins that would destroy any other company? Can anyone challenge them? With the fresh and carefree style that has made him one of the most famous business professors, Scott Galloway dissects the strategies hidden under the dazzling appearance of these four giants and shows how they appeal to the basic needs that have moved humanity since ancient times. ancestral: Amazon, to hunt and gather; Apple, to procreate; Facebook, to love; and Google, to believe in a God. And, whether we want to compete, do business with them or simply survive in the world they dominate, it is essential to know the secret DNA of those four horsemen of the world economy. Written with rigor and amenity, Galloway's book offers a detailed overview of today's world economy and the future that will not leave any reader indifferent, and cleverly reveals how we can apply the lessons of the rise of Amazon, Apple, Facebook and Google to our own business or career.