Hey!

On a popular level, Julio Iglesias is a kitsch icon, a tabloid personality, a macho heartthrob, a representative of the most stale Spanish or a balladeer for the elderly. But Iglesias is also the living singer who has sold the most records in the history of music, along with Madonna and Elton John, and was the first non-Anglo-Saxon artist to succeed in a big way in the United States. For several decades, he was also a sex symbol for millions of women around the planet. Julio, therefore, deserved an analysis that would explain his social relevance beyond the meme he has become. The central axis of this profusely documented and illustrated essay is Iglesias's successful plan to conquer the US market in the mid-1980s. In addition to detailing the mechanisms that led to this feat, the story addresses other issues such as his celebrity status, his incarnation of the myth of the Latin lover, his particular vocal style or the construction of his personal brand, which anticipated the strategies of the stars. global pop music in the internet age. Finally, the book deals with the chiaroscuro of his figure and the personal costs that must be paid to achieve fame.