Internacionalizar con éxito

This work exposes and develops the greatest challenges faced by a company that wishes to export, and details the considerations on commercial management based on its international strategy to carry it out. The variable factors, the concepts and the stages of the process to be successful in the field of exportation and internationalization are described. It provides advice and practical topics to achieve this, in addition to presenting the big doubts that are usually generated, as well as the solutions for all of them, including some conclusions and annexes to ensure the understanding of each section. The book develops the key points that any company must know and improve in order to initiate and consolidate an optimal internationalization process, thus avoiding errors due to ignorance. It includes a multitude of tips, points of view, team organization, resources and elements that an internationalization leader cannot miss.