Invertir como nunca te han contado

When the young Martín Huete began a brilliant career in the world of consulting and finance, he worked too hard, slept little and the mobile phone -at least when it began to become popular- did not stop vibrating. One step after another, he was approaching the professional peak that he had dreamed of so much, he had great purchasing power, his promotion seemed to have no ceiling and being good at his job gave him a feeling of security and satisfaction . Until those feelings faded when, a few years after the financial crisis, he was giving a training talk. He stood before the PowerPoint. Why did he keep doing this? Why was he continuing to work on something that he had long considered ethically questionable? So he decided to take a risk and seek a new model for the investment services industry, one that included his latest passion: the internet and everything related to the digital economy. This story told in the first person, with self-deprecating humor but also with a deep search deep inside the individual, is an admirable example of how someone can reinvent themselves, take risks and embrace innovation, in this case, the fascinating and disruptive world of the new technologies. And it is also the underlying story of the changes that the Spanish financial sector has experienced in recent decades. Nothing is as before and nothing will be as it is now.