Jugar para ganar

A Place to Win, a featured best seller in The Wall Street Journal and The Washington Post, outlines the strategic approach AG Lafley, in collaboration with strategic adviser Roger L. Martin, used to double P&G sales, quadruple its profits and increase its market value of more than one hundred billion dollars being the CEO of the company between 2000 and 2009. The book shows leaders any type of organization how to direct daily actions with broader strategic objectives built around the elements essentials that determine the success of any business: where to play and how to win. Lafley and Martin have created a set of five essential strategic options that, when approached in an integrated way, lead us to overtake our competitors: 1. What is our winning aspiration? 2. Where will we play? 3. How are we going to win? 4. What capacities must we have to win? 5. What management systems are required to support our choices? The account of how P&G repeatedly beat iconic brands like Olay, Bounty or Gillette with this method clearly illustrates how deciding on a strategy and making the right decisions to support it makes the difference between playing and winning.