La era del capitalismo de la vigilancia

In this masterful work, due to the originality of the ideas and the research presented in it, Shoshana Zuboff reveals the alarming phenomenon that she herself has called "surveillance capitalism". Something of the utmost importance is at stake: an entire global architecture of behavior modification threatens to transfigure human nature itself in the 21st century just as industrial capitalism disfigured the natural world in the 20th century. Thanks to Zuboff's analysis, the consequences of the advance of surveillance capitalism come to life graphically for us from its source focus in Silicon Valley to all sectors of the economy. Today an enormous volume of wealth and power accumulates in so-called "behavioral futures markets" in which predictions about our behavior are bought and sold, and even the production of goods and services is subject to a new "means of modifying The conduct". The threat looming over us is no longer that of a totalitarian "Big Brother" state, but that of an omnipresent digital architecture: a "Big Other" that operates in the interests of surveillance capital. Zuboff's exhaustive and disturbing analysis uncovers the threats facing 21st century society: a controlled and totally interconnected "hive" that seduces us with the promise of achieving absolute certainties in exchange for maximum possible profit for its promoters , and all at the cost of democracy, freedom and our future as human beings. With little resistance in legislation or society, surveillance capitalism is on its way to dominating the social order and determining the digital future ... if we don't stop it first.