La lógica y el arte de decidir

A casual but rigorous book. Based on relevant and highly suggestive results from areas of knowledge as attractive as game theory, decision theory, or experimental economics, fully topical, where psychology has a lot to say. Thus, in its pages are recreated Arrow's impossibility theorem, Nash equilibria or the experimental designs and games of W. Güth, R. Schmittberger and B. Schwarze, Martin Shubik, Robert W. Rosenthal, Kaushik Basu, Amos Tversky and Daniel Kahneman, Merrill Flood and Melvin Dresher, or Reinhard Selten, many of them Nobel laureates, and all great researchers in their fields. Federico is an individual dominated by the spirit of reason. His ability to apply logic to his reasoning with subtlety and elegance is admirable. Along with other characters with very different personalities, he will experience picturesque and compromising situations that he must resolve by making a decision. But... will he hit the nail on the head? Or will he crush his finger? The answer will reveal curious paradoxes and mental challenges resulting from our way of reasoning, which will help us understand how we decide. This will allow us to improve our ability to make decisions and anticipate those that others will make, advantages that we can exploit in a multitude of fields that go beyond the economic one. Thus, this book may be to the liking of a person linked to or attracted by marketing, advertising, sales or finance, but also by psychology, law, journalism, sociology or politics to name a few examples. In short, a work that invites the reader to spend an enjoyable time reviewing the compass that guides the decisions we make, especially when the mechanism that makes it work is rationality, because sometimes the navigation instruments fail and can guide us towards the storm, not only to us but also to those around us.