La marca de Dios

Have you ever stopped to think why clothing brand stores and supermarkets are geographically distributed as if they were parishes? Or why are there altars in mobile phones where the products are displayed as if they were offerings?. Did you know that the word "propaganda" was coined by Pope Gregory XV in 1622 with the famous De Propaganda Fide? That the first CEO in history was Saint Peter and the first commercials, the apostles? And that the Baroque should be studied in universities as the best advertising campaign of all time?Everything we know about communication was invented by the Church. It was she who, probably without realizing it, inspired the most famous marketing campaigns on the planet. It is their methods, their long-term strategy, their rituals, and their perfect promises that have pointed the way for us to become staunch supporters of these companies. In La marca de Dios Leopoldo Abadía and Toni Segarra take a journey that shows that the Church has been influencing not only spiritually, but also materially, for more than two thousand years.