Lecciones de liderazgo creativo

Robert Iger became CEO of the Walt Disney Company in 2005 during a difficult time for the company. Morale had deteriorated, competition was intense, and technology was changing faster than at any other time in history. His project for the future was based on three very clear ideas: renewing the commitment to the importance of quality, integrating technology instead of fighting it, and thinking with ambition and a global vision to make Disney a stronger brand in international markets. Fourteen years later, Disney is the world's largest and most respected media company, with Pixar, Marvel, Lucasfilm, and 21st Century Fox among its properties. With Robert Iger at the helm, recognized as one of the most innovative and successful CEOs of In our era, the value of the company has increased fivefold.