Lecciones para un CEO

This book offers answers to the questions that a CEO or general director faces when carrying out his activity in an increasingly uncertain, complex, volatile and changing scenario, assuming and facing the new challenges and paradigms proposed by both the growing and unstoppable process of globalization -now in crisis- as the progressive transformation of the new requirements of an essentially interconnected society and that has permanent access -unthinkable until now- to huge sources of information. The CEO needs a new mentality and a critical vision to anticipate, diagnose, select objectives, plan, make decisions, implement strategies and operate in the permanent search for growth, profitability, increased customer confidence, continuous improvement and innovation. corporate reputation as unavoidable goals for any organization that intends to gain positioning and power in the markets. Gregorio Cristóbal makes his experience available to the reader to answer the doubts and questions that every CEO encounters in his day to day and can achieve the expected results.