Liderar con la palabra

Much of the problems of companies stem from poor communication. And much of the failure of people at the individual level is due to their lack of charisma, transferring ideas, convincing or selling themselves. They avoid glances, they speak hesitantly, they rely on abundant ehhh and umm, their gestures reflect tension, they flaw themselves. The result is inevitable: they are not believed in as a project. No boss shall promote an employee who expresses himself thus to him; no customer will buy a product or service from a commercial who presents it in this way; no one will be attracted to us on a personal level. We are all seduced by people with magnetism. The success of your message always depends on how others see you, which, in turn, depends on two factors: the passion you feel and the security you have in your message and in yourself. This book will allow you to get where you want. The base: control the word, the gestures, the looks, the silences; In short, communication, because it is useless to be very valuable if you do not convince of it. Talent, without communication, is diluted in a universe of ideas and work. The good news is that you still have time to overcome your shyness, your fears, that shame at what they will think, if they will laugh. And, if you follow the statements in this book, you will succeed. María Zabay will increase your self-esteem and will make that security translate into credibility. It will provide you with the keys to achieving a clear and effective exposure that will lead you to achieve success in whatever you undertake, personal or professional, in public or in private. "Leading with the word" also describes the keys to written communication and the necessary language on social networks, whether audiovisual or written. Because most of personal and corporate communication is digital today