Manual de escritura para persuadir

Drawing on his vast experience, Hall presents the definitive guide to writing persuasively, useful for example for students, job applicants, and novice authors looking to get published. She outlines the basic principles for connecting with readers, covered in enlightening chapters such as "Cultivating Empathy", "Ditch the Jargon", and "Prune Mercilessly". By combining anecdotes with practical advice, Hall provides a tremendously accessible introduction to the art of communicating effectively above the digital noise of the 21st century. This substantial book is an entertaining and practical guide for all those who want to find their story, their voice, know their audience perfectly, connect with them, learn to use feelings as an emotional link, tell stories offering concrete data, get to the point or convince potential readers. A delightful journey that includes a useful section on the psychology of persuasion. That is, about why we only listen to what we want to hear, and, most importantly, what makes people really change their minds to adhere to ours.