Marketing para emprendedores

This is a book that shows the reality of management and optimization of marketing and business for entrepreneurs, freelancers and SMEs. There are manuals with methodologies, guides to optimize marketing channels, use of tools, etc., but in this book, in addition to teaching you the theory, you will put it into practice, you will learn about the real problems that arise on a day-to-day basis and their solutions. and you will have the possibility that the author of the book reviews how you have applied the methodology to your case. When it comes to undertaking or taking advantage of marketing in a company, in addition to marketing situations, we find ourselves with problems unrelated to it that we are unable to solve and prevent us from moving forward. They are the type of things that we only know how to identify and solve thanks to experience. I would like you to accompany me on the journey of defining, implementing and optimizing a marketing and business strategy through the eyes of its protagonists, that is, through your eyes. To do this, we will see step by step the methodology, the blockages or problems that companies have in each phase and their solutions, we will analyze these complications reported by the managers of the companies and/or marketing managers and how they solved them in each case. All of them are real cases that I have dealt with in my marketing mentorships and that, together with my clients, we have managed to solve. With this book, you will not only learn how to define and implement a marketing strategy, but you will also find inspiration to focus your project based on your company's brand purpose and your personal motivations. When you finish reading it you will know everything you need. You will be one step away from success. You just have to get going.