Piensa como un villano y actúa como un héroe

Conventional and economic wars, advances in artificial intelligence, cryptocurrencies, robotics and drones, the metaverse... The world of today has nothing to do with that of before. In the labor market of the future we will all have to be entrepreneurs. And we are already in that future. The only way to succeed and survive is to create value with what we do. In this book I teach you how to achieve it through a formula to learn to be an entrepreneur (it doesn't matter if you work for yourself or for someone else). Also, in a way, I present to you a philosophy of life. If you want to succeed, achieve your personal and/or professional goals, you will have to think and act differently. Bottom line: you'll have to think like a villain and act like a hero. Through my personal experience -creating, advising and investing, with many successes and some failures, in half a dozen start-ups from different parts of the world during the last two decades- and the analysis of the way of thinking of some of the heroes and most popular villains, I explain how to face your life challenges and how to adapt to the times ahead. We are surrounded by uncertainties, risks and challenges, but don't worry, I am going to teach you not to be afraid. Better yet: to act even if you have it.