
Retail Scorecard
el cuadro de mando del comercio omnicanal
Álvarez, Marcos
Customer satisfaction has become one of the fundamental objectives of the retail sector. By focusing on the customer, we will be able to define the necessary strategies to attract, satisfy and retain future and current consumers that mark the reason for being of a company. To be measurable in a meaningful way, a strategy must be results-oriented, understandable to everyone, and prioritize actions by focusing on what really matters. When these conditions are met, you are more likely to achieve the goals set by that strategy. Retail Scorecard is a set of three essential strategic management tools to quickly and easily define and communicate the line of work of any retail organization.
- Author
-
Álvarez, Marcos
- Subject
-
Human sciences
> Business and economics
- EAN
-
9788418464478
- ISBN
-
978-84-18464-47-8
- Edition
- 1
- Publisher
-
Profit Editorial
- Pages
- 256
- High
- 23.0 cm
- Weight
- 15.3 cm
- Release date
- 07-06-2021
- Language
- Spanish
- Series