Retail Scorecard

Retail Scorecard

el cuadro de mando del comercio omnicanal

Álvarez, Marcos

Customer satisfaction has become one of the fundamental objectives of the retail sector. By focusing on the customer, we will be able to define the necessary strategies to attract, satisfy and retain future and current consumers that mark the reason for being of a company. To be measurable in a meaningful way, a strategy must be results-oriented, understandable to everyone, and prioritize actions by focusing on what really matters. When these conditions are met, you are more likely to achieve the goals set by that strategy. Retail Scorecard is a set of three essential strategic management tools to quickly and easily define and communicate the line of work of any retail organization.

Author
Álvarez, Marcos
Subject
Human sciences > Business and economics
EAN
9788418464478
ISBN
978-84-18464-47-8
Edition
1
Publisher
Profit Editorial
Pages
256 
High
23.0 cm
Weight
15.3 cm
Release date
07-06-2021
Language
Spanish 
Series
 
Paperback edition
19,09 € Add to cart
Entrega: entre 8 y 14 días

Álvarez, Marcos (aut.)

  • Álvarez, Marcos
    Marcos Álvarez (Oviedo, 1972) es economista, MBA y master en dirección de RRHH. Además está certificado como coach ejecutivo y de equipos por la International Coaching Fede   Read more