¿Y si me presento a las elecciones?

We Spaniards have a pejorative view of politics and those who exercise it. And yet, more than a million people present their name in each electoral cycle to go to a polling station or to be part of a municipal, regional, national or European list, of which just over 1 percent obtain a position public. In Spain there are more than 5,000 parties, which say they have more than 1.3 million militants. If we add the group of advisers and senior officials to the elected positions, the political industry employs almost four hundred thousand people in our country. In view of the data, we can conclude that politics is a sector in demand. If you too have experienced the call of a political vocation, the communication expert, former councillor, former deputy and campaign manager Joan López Alegre gives you the keys to enter, maintain and rise in the stormy world of politics. This essay analyses, in a didactic and casual tone, the evolution of the functioning of the parties in Spain, offers the keys to understand their internal functioning and covers all aspects of the political profession so that you can successfully stand for elections, explaining the step by step what you should know and do. With this objective, it describes in detail from the primary processes and the electoral campaigns to the importance of social networks, going through the construction of the discourse, the financing of the campaign, the preparation of the electoral program and, also, the complicated relationship with journalists. These issues are resolved in this book, aimed, yes, at those who believe they are capable of coping with harsh criticism and immersing themselves in a stressful world, without timetables and full of uncertainty, but which is also a rewarding and disinterested public service.