David Ajdaye

the webster

Adjaye, David
Allison, Peter (ed.)

The third instalment in the "A.MAG Long Collection" looks at The Webster’s flagship store in Los Angeles, a retail development adjacent to the historic Beverly Center shopping mall. Juxtaposed beneath this monolithic eight-storey structure, Adjaye’s design elegantly asserts itself as a sculptural and experiential counterpoint to the larger mall. In an ode to the luminosity of California’s natural light, the cantilevered concrete facade presents as saturated pink while its form also references and reimagines the brutalist envelope of the existing building.