Zorita Lloreda, Enrique
Peinador, Julián
Editorial: ESIC Editorial
Colección: Cuadernos de documentación
Número de páginas: 66 págs. 28.0 x 21.0 cm
Fecha de edición: 16-09-2010
EAN: 9788473566926
ISBN: 978-84-7356-692-6
Precio (sin IVA): 7,69 €
Precio (IVA incluído): 8,00 €
The marketing plan is essential for the functioning of any enterprise and the effective and profitable commercialisation of any product or service. The drawing-
up of the marketing plan takes time, but it is time well invested which in the end turns out to be time saved. The marketing plan provides a clear vision of the final goal and what one wants to achieve on the way there.
