• Product management
Product management
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Product management

Sánchez Villa, Luis

Editorial: ESIC Editorial

Colección: Cuadernos de documentación

Número de páginas: 80 págs.  29.7 x 21.0 cm  

Fecha de edición: 01-02-2010

EAN: 9788473566360

ISBN: 978-84-7356-636-0

Precio (sin IVA): 7,69 €

Precio (IVA incluído): 8,00 €

A comprehensive knowledge of the product, considered as an essential variable in modern marketing, is a must in order to match right strategic decisions. The product and their inter-relations with other marketing variables (Such as, price, distribution and communications), are the essentials of today’s Marketing Management This summary about Product Management is focused in both perspectives: strategic and operational. Product configuration is to be analyzed under a global point of view (Item/service-Brand-Positioning) as well as every element linked with the product and the product range. We will link the product concept with every strategic implication: Product life Cycle, Range analysis, Growing and competitive strategies as well as Product launch. We will go across as well the chances for different marketing decisions.

 

Características

Idioma:
Inglés
País de edición:
España
Encuadernación:
Rústica
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Sánchez Villa, Luis

Product management

Sánchez Villa, Luis

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