Product's flow & display management

managing the in-flow, out-flow and display of products effectively

Gusó, Andrés

Higher discriminating consumers are demanding products right now, right here and at the right price. These consumers and current crisis environment are transferring quality and cost pressure to both product innovation and logistics, in order to provide the consumer with the best product possible.
This document is dedicated to explain how logistics and merchandising functions will contribute to achieve this challenge highly. Document has two clear parts. First chapters analyse thoroughly the importance of a strategic procurement, a tight stock management, a clever organised warehousing and the maximisation of the transportation’s means. The second part of the document is devoted to the merchandising of the products once in the retail outlet, closing the product’s flow from origin until it will reach the consumers’ hands.
Added value to the final product is the ultimate goal for all functions within the supply chain. This document will demonstrate how logistics and merchandising functions are achieving that goal.