• Tales of advertising told by advertisers
Tales of advertising told by advertisers
Disponibilidad:
Según respuesta del editor
Comprar

Tales of advertising told by advertisers

Castillo Díaz, Fidel del
García Sánchez, María Dolores

Editorial: ESIC Editorial

Colección: Libros profesionales de empresa

Número de páginas: 158 págs.  24.0 x 17.0 cm  

Fecha de edición: 31-05-2019

EAN: 9788417914059

ISBN: 978-84-17914-05-9

Precio (sin IVA): 17,31 €

Precio (IVA incluído): 18,00 €

-Uf! another advertising manual...
-Yes, another manual. But this one is different. To begin with, with Plato's permission, it is a book written in the form of a question/answer, almost a conversation.
With this we are going to try to make it a little more enjoyable and even put a spark of humor in it. But beyond the form, is a manual written by eight advertising professionals, professionals who have been working for years in their respective positions ...
An advertiser's communications director, an advertising agency director, a creative director, a media director, an account director, a strategic planning director, an expert in advertising law and a creative innovation director tell us what their vision is of the work they do, the functioning of the agency and advertising in general.
The advertising told by advertisers is, in addition to a tautology, an unorthodox manual academically speaking but very instructive of how they think, how they work and how they live advertising professionals.

 

Características

Idioma:
Inglés
País de edición:
España
Encuadernación:
Rústica
Tipo de edición:
Nueva edición
Otras ediciones

La publicidad contada por publicitarios

Castillo Díaz, Fidel del, García Sánchez, María Dolores

Tales of advertising told by advertisers

Castillo Díaz, Fidel del, García Sánchez, María Dolores

Suscríbete a nuestra newsletter
© 2023 Pórtico Librerías
Muñoz Seca, 6 - 50005 Zaragoza (Spain)