El libro de copywriting

This is what you will see inside this book: How to sell anything by writing (including yourself) thanks to a dwarf, a drunk and a bastard. A reason (stealthy and counterintuitive) to evolve backwards and not forwards... that will make you win many more customers than your competition. A way to be attractive, personally and professionally, even if you are shy as a fawn or uglier than a cactus. Or worse yet, both. What I learned from an eccentric millionaire about money and how I apply it to the letter, making me sell more every year in any business I get into. I'll tell you in detail. An FBI negotiator who knows more about how to make money than most businessmen in the world and how to apply it to your business. Sell what you sell. How to create visions in people's minds (and achieve appointments, sales, meetings, etc.) by writing the words in a very specific way. You will see it thanks to the announcement of some ticks. A story that you can apply to your life immediately and that will make you a leader. Be careful, few people will dare to do it, but having this information and applying it has an infinite reward. A way of provoking (knowing what you're doing, not like a drunk at a bar) that will give you authority, prestige and profitability. Lesson on how to investigate that will make you hate me or love me for the rest of your life. I've been doing this for years and it's so simple it'll make you want to fire half the marketing team. As everyone knows, they are usually the ones who know the least about marketing. Why successful people are obsessive and how to be so even if you have less personality than a thumbtack. Why copywriting formulas are useless and are for nerds. Fall for these mistakes and you will lose lots of money. Almost all businesses do just this. Six steps (with a real ad) that all radically persuasive copy must have to achieve any goal you set for yourself. This is high level. And many more things. And not as a way of speaking, many more things... Inside.