La venta híbrida

The world evolves and whoever does not follow its rhythm irrevocably falls behind. The markets, the consumers, the products, the brands, the services are not the exception and are in a continuous transformation. The constant development of new technologies has also meant an important paradigm shift in the direction and management of companies and teams. It is for these and many other reasons that acquiring new skills in an omnichannel market is the new great challenge for sales teams to survive and succeed in today's environment. Throughout these pages, the authors, Cosimo Chiesa and Rafael Salazar, deep connoisseurs of the commercial world, analyze the keys to the path towards hybrid consultative selling and carry out a self-diagnosis of the design, development and leadership axis of the commercial strategy of companies. from the future. Hybrid Selling is a must read for anyone looking for new ways to sell and get closer to their customers.