Neuromarketing de guerrilla

Neuromarketing is a discipline that unites neuroscience with marketing. His goal is to study consumer behavior and understand how the human brain responds to different marketing and advertising strategies. In turn, it uses the information obtained to improve the effectiveness of commercial campaigns and thus increase sales and consumer loyalty. Neuromarketing is based on the premise that many purchasing decisions are made unconsciously, therefore understanding how the brain processes information to make decisions is key when designing more effective messages and strategies. This book shows you the keys to neuromarketing and the main mental triggers capable of provoking the purchase and helping the "entrepreneurship guerrillas".