Ventas online

When talking about the digitalization of the business fabric, we must bear in mind that, in Spain, 95% is made up of SMEs and the self-employed. For its implementation it is important to define what to transform first, but taking into account the impact that it can quickly have on the income statement, we must start with the commercialization process. For this digitization, the European Union has provided funds for Spanish companies through the KIT DIGITAL program, a non-refundable subsidy that, well invested, can mean the necessary digital transformation to guarantee the competitiveness of our business fabric. This book goes through the digitization of the different phases of the commercial process, allowing each business model to start with the digitization phase or phases that predict a better result: recruitment process; of consideration; selling; loyalty; or "Fanatization".